First Fridays return to Troy with four exciting events in 2026

A view of one of the First Fridays in 2025. (Troy Chamber of Commerce photo)
By Tribune Staff • The Troy/Maryville/St. Jacob/Marine Chamber of Commerce is proud to announce the return of its highly anticipated First Fridays event series in Downtown Troy. This community favorite brings together live music, themed experiences, local shopping, food trucks and vibrant street activity from 5 to 9 p.m. on select Fridays throughout the summer and early fall.
Gina Buchholz of Market & Main gave details on their offerings:
“We’ll be set up outside in a tent for May 1,” she said on April 27. “Our bar offerings will be a bourbon smash and a strawberry & basil vodka lemonade. We will also have a red and a white wine along with several beer selections. Our food selections are a bit more up in the air at this time.”
Each event features a unique theme, live entertainment and opportunities to explore everything Downtown Troy has to offer.
🎸 May 1 – Boots on Main
The 2026 season kicks off with a country-themed celebration.
- Live Music: Shotgun Creek takes the stage at 6:00 p.m.
- Opening Act (5–6 p.m.): Paul Jarvis as Willie Nelson
- Enjoy country vibes, downtown specials and a lively street atmosphere
🍷 June 5 – Crafted. Corked. Casks.
A signature tasting experience comes to Downtown Troy.
- Guests can enjoy a curated sampling event featuring beer, wine and spirits at participating locations
- Attendees will stroll through downtown with a tasting glass and passports, sampling beverages and discovering local businesses
- This event blends entertainment with a sophisticated, interactive experience for attendees 21 and older
🎨 Aug. 7 – Art on the Streets
Creativity takes center stage during this artistic celebration.
- Featuring live music by Ryan & Rainn
- Local artists, makers and creatives will showcase their work
- Guests can enjoy interactive art experiences, shopping and entertainment throughout downtown
🏈 Sept. 4 – Triad Alumni Tailgate
The series wraps up with a high-energy community celebration.
- Featuring live music by The Veiny Griffins
- Tailgate-themed fun, alumni connections and community spirit
- A perfect way to celebrate local pride and kick off the fall season
🌟 Event Highlights (All Dates)
Each First Friday event will include:
- Live music and entertainment
- Bar and restaurant specials
- Food trucks
- Local shopping
- Street vendors
Building Community in Downtown Troy
First Fridays continue to serve as a cornerstone event series, bringing residents, visitors and businesses together in a fun, welcoming environment. The events highlight the charm and energy of Downtown Troy while supporting local businesses and fostering community connections.
Get Involved
Sponsorship and vendor opportunities are still available for businesses and organizations looking to be part of this high-visibility community event series. For more information, event updates, or sponsorship details, visit www.troymaryvillecoc.com, follow the chamber on social media or give it a call at 618-667-8769.

Another shot of last year’s First Fridays. (Troy Chamber of Commerce photo)
